Promotional truck for the March on Washington, 1963

A truck equipped with loudspeakers advertises the Freedom March in Washington D.C. on August 28, 1963 in a city and lists central demands of the civil rights movement.

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The photograph shows a moving truck whose cargo bed is equipped with large loudspeaker horns and serves as a mobile advertising vehicle for the March on Washington. On the side wall of the vehicle, “CIVIL RIGHTS NOW!” is written in large letters; below it, specific demands are listed: Jobs, the Right to Vote, Desegregated Schools, and Fair Housing. Another sign on the rear reads “JOIN THE FREEDOM MARCH NOW!”. The image documents citywide mobilization efforts in the lead-up to August 28, 1963, when local organizers used mobile loudspeaker vehicles to call on the public to participate. The listed demands reflect the central program of the March on Washington for Jobs and Freedom, which demanded civil rights legislation, economic equality, and an end to racial segregation.

Resolution 5760 × 4320 px (24,9 MP)
File format TIFF, 16-bit
Year taken 1963
Location Washington D.C.
Collection Historiathek / zb Media
Source archive NARA
Photographer Unbekannt
Rights Historiathek / zb Media GmbH